Synopsis
Introducing James Potter, founder of Fire Basketball grassroots club.
From a school courtyard in Brentwood Essex, James shares stories from the early days, how instilling passion for sport in kids can benefit the local community, as well as building a better and more caring society because of sport.
SPORTA aspires to become a fully regulated bank in the UK.
From the Editor...
I had a great time filming with James. You can tell from how eloquently he speaks of sport in communities; his values are deeply routed in using sport as a force for good - shaping children to grow to become better adults through what sport teaches them. For this shoot, the Director and Camera Operator were indeed the same person. They'd travelled to Brentwood by rail, and weren't able to carry tripods for both cameras...only one. They used a nearby wheelie bin to place the second camera at the correct height for the MCU shot, and straddled their peli case to maintain the proper eye-line for interview. The interview itself ran over, about twice as long as expected, which you can gather from the way the daylight changes in the background. Thankfully this was the peak of summer, otherwise they'd have had to shoot this indoors - lack of outdoor spaces and idyllic weather being a key challenge for UK basketball clubs, as we discover in this episode.
- Marcus Brooks
SPORTA Disclaimer
SPORTA aspires to become a fully regulated UK retail bank—mission-first, trusted, and available to everyone.
We exist to connect the 43 million people in the UK who play, watch, or support sport back to the clubs they love. By transforming everyday banking—savings, loans, payments, and insurance—into a revenue stream for grassroots and professional clubs, SPORTA ensures the passion of fans directly fuels the future of sport.
Sport generates over £100bn in social value, yet its sustainability is under threat. Together, we can fix this.
SPORTA is the AI infrastructure powering sport, fitness, and well-being—building healthier communities, a stronger economy.
